Liveable Limerick

Make It Limerick.

Liveable Limerick is a social movement of volunteers aiming to transform Limerick into a more ambitious, inclusive, and sustainable city. The group's branding features interwoven double "L"s, symbolising the connection between communities and their shared goal of improving the city. The logo marque’s negative space represents space for inclusivity and growth. It can also be interpreted as recognisable city features such as the river Shannon that flows through Limerick or the many historic roads. The pattern, combining iconic Limerick imagery with needed amenities, reflects the city's potential for growth. The volunteers aim to achieve their goal piece by piece, brick by brick. The project scope included a brand strategy, brand identity and an accompanying campaign.