The B!G Idea

Thinking B!G For Life

The B!G Idea is a creative education initiative that aims to put creative thinking at the centre of Ireland’s second-level education system. The programme harnesses the talents of industry professionals to work directly with 15- to 19-year-old students, equipping them with the skills to seek solutions to life’s challenges by igniting their creativity. The project included a brand refresh, weekly socials, printed activities for two academic years, packaging, event props for four events, set design for broadcasting and recording, trophies, merch, presentation designs, booth designs, brochures, certificates and art directing the brand expression as a whole. Photography by Joshua Mulholland.