Little Thinker

Little Steps to Big Ideas

For Little Thinker, a vibrant and playful visual identity was created to align with the company’s mission of nurturing young minds. The design draws inspiration from the process of children's abstract thoughts, skills, and emotions evolving into structured ideas and processes. Playful blobs, combined with scribbles and line work, visually represent this journey. This identity encapsulates the essence of Little Thinker's progressive learning programme and reflects the intellectual growth children experience by participating. The project scope included brand identity, web design, weekly social posts and designed activities.